The Southern Urban Negro as a Consumer

By: Edwards Paul K.

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26194 - Cloth - English - Octavo - xxiv 323 pp. illus. call number label removed from spine leaving shadow some other spotting to binding inner hinges cracked boards shaken normal wear otherwise text good. Early study on African-American as consumer looks at purchasing power quality of merchandise clothing and shoes credit risk Negro merchant buying by brand familiarity of Negro with nationally advertised merchandise selection of selling appeals for use in advertising directed to Negro etc. - New York: Prentice-Hall Inc. 1932

Title: The Southern Urban Negro as a Consumer

Author Name: Edwards Paul K.

Categories: Other,

Publisher: New York, Prentice-Hall Inc.: 0000

Binding: Hardcover

Book Condition: Fair

Seller ID: 1022013115709