Pricing and Revenue Optimization

By: Phillips, Robert

Price: $29.19

Quantity: 3 available

Book Condition: Good


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This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager.
With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable.
Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact [email protected]

Title: Pricing and Revenue Optimization

Author Name: Phillips, Robert

Categories: Budgeting,

Publisher: Stanford Business Books:

ISBN Number: 0804746982

ISBN Number 13: 9780804746984

Binding: Hardcover

Book Condition: Good

Seller ID: Z0804746982Z3

Description: 0804746982 Bumped and creased book with tears to the extremities, but not affecting the text block and a remainder mark to one edge - Good