Readings in Modern Marketing

By: Quelch, John A.

Price: $2.95

Quantity: 3 available

Book Condition: VeryGood



Readings in modern marketing is a collection of Professor Quelch's highly praised articles previously published in such leading business journals as Harvard Business Review and Sloan Management Review. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, and marketing and society, Quelch presents important theories and practical tactics, offering an indispensable source of reference.

Title: Readings in Modern Marketing

Author Name: Quelch, John A.

Categories: General,

Publisher: The Chinese University of Hong K: 2006-11-07

ISBN Number: 9629962403

ISBN Number 13: 9789629962401

Binding: Hardcover

Book Condition: VeryGood

Seller ID: M9629962403Z2