Digital Television Strategies: Business Challenges and Opportunities

By: Griffiths, A.

Price: $2.95

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Book Condition: VeryGood


Standard-sized. VG - Crisp, clean, unread book with some shelfwear/edgewear, may have a remainder mark - NICE


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In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the losers and what will be the consequences? What will television look like and who will make it ? How will viewing behaviours change?

Title: Digital Television Strategies: Business Challenges and Opportunities

Author Name: Griffiths, A.

Categories: Business & Economics,

Publisher: Palgrave Macmillan: 2002-10-22

ISBN Number: 0333992954

ISBN Number 13: 9780333992951

Binding: Hardcover

Book Condition: VeryGood

Seller ID: M0333992954Z2