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This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.
Title: The Media Industries and their Markets: Quantitative Analyses (Applied Econometrics Association Series)
ISBN Number: 0230277705
Location Published: Palgrave Macmillan: 2010-09-17
Book Condition: VeryGood
Seller ID: 0230277705-01