The Future Of Men

By: Salzman, Marian

Price: $3.00

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Book Condition: Good

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A revealing exploration of a key market in flux, The Future of Men highlights substantial demographic shifts and their impact--from the stay-at-home dad to the new macho revival. The authors draw on their expertise as top thought leaders from the advertising world--they were the ones to create the buzz around " bersexuals" and "metrosexuals"--to show that the new definition of masculinity is a result of complex social, biological, and economic influences. From automobiles to cosmetics to consumer electronics, this cutting-edge book explains how to tap the potential of the male market.

Title: The Future Of Men

Author Name: Salzman, Marian

Categories: Other,

Publisher: Griffin: 2006-09-17

ISBN Number: 1403975485

ISBN Number 13: 9781403975485

Binding: Paperback

Book Condition: Good

Seller ID: 1403975485-02