Consumer Culture And Tv Programming (Critical Studies in Communication and in the Cultural Industries)

By: Andersen, Robin K

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Book Condition: Good


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To what extent does the advertising industry control what we see on TV? What is the political and cultural environment that provides for the phenomenon of the corporate shaping of the mass media?Robin Andersen addresses these questions, which ultimately intertwine with the very concept of democracy: How can citizens participate in political culture when the information they receive through their mass media is molded by corporate and commercial demands? She discusses and analyzes the impact of the consumer imperative on popular news and TV programs and talk shows, the psychology of consumer culture, the differing narratives of the 1992 presidential election, how representations of the Gulf War resembled advertisements, and the overall escalating commercial imperative of the mass media. Andersen has done a splendid job of accessibly presenting to mass audiences and students a subject of enormous gravity--the steady penetration of marketing and advertising strategies into the very fabric of both news and entertainment television.

Title: Consumer Culture And Tv Programming (Critical Studies in Communication and in the Cultural Industries)

Author Name: Andersen, Robin K

Categories: Advertising & Promotion,

Publisher: Westview Press:

ISBN Number: 0813315417

ISBN Number 13: 9780813315416

Binding: Hardcover

Book Condition: Good

Seller ID: Z0813315417Z3

Description: 0813315417 Bumped and creased book with tears to the extremities, but not affecting the text block and a remainder mark to one edge - Good