Author:Asa, Arthur

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Postmortem for a Postmodernist

By: Asa, Arthur

Price: $3.00

Publisher: AltaMira Press: 1997-08-01

Seller ID: 0761989110-01

ISBN: 0761989110

Condition: VeryGood

unmarked, light shelfwear-NICE
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Understanding American Icons

By: Berger, Arthur Asa

Price: $7.57

Publisher: Routledge: 2011-10-31

Seller ID: 1611320399-01

ISBN: 1611320399

Condition: VeryGood

crisp clean w/light shelfwear/edgewear - may have remainder mark
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Dictionary of Advertising and Marketing Concepts

By: Berger, Arthur Asa

Price: $3.39

Publisher: Routledge: 2013-08-31

Seller ID: M1611329868Z2

ISBN: 1611329868

Condition: VeryGood

From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction ...
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Understanding American Icons

By: Berger, Arthur Asa

Price: $7.58

Publisher: Routledge: 2011-10-31

Seller ID: M1611320399Z3

ISBN: 1611320399

Condition: Good

This brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic locations in the United States. From Coney Island to Las Vegas, the World Trade Center to the Grand Canyon, Berger shows how semiotics offers a different lens in understanding locations taken for granted in American culture. He recasts Disneyland according to Freud, channels the Mall of America through Baudrilliard, and sees Mount Rushmore through the lens of Gramsci. A seasoned author of student texts, Berger offers an entertaining, non-threatening way to teach theory to undergraduates and that wi...
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Understanding American Icons

By: Berger, Arthur Asa

Price: $7.57

Publisher: Routledge: 2011-10-31

Seller ID: M1611320399Z2

ISBN: 1611320399

Condition: VeryGood

The Cultural Theorist's Book of Quotations

By: Berger, Arthur Asa

Price: $19.38

Publisher: Routledge: 2010-02-28

Seller ID: M1598745360Z2

ISBN: 1598745360

Condition: VeryGood

Where did you see it--that perfect quotation from Foucault or Kristeva to use in your upcoming keynote address? Stop the search and pick up Arthur Berger's handy book of over 300 concise quotations from the vast literature in cultural theory. This compilation will give you just the right snappy quote to help prepare that lecture, write that paper, fill that Power Point, or drop a few bon mots at a university reception. Organized by theoretical model (semiotic, Marxist, psychoanalytic, gender, postmodernist), Berger pulls together the most succinct, meaningful passages of the key theorists of o...
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Dictionary of Advertising and Marketing Concepts

By: Berger, Arthur Asa

Price: $107.16

Publisher: Routledge: 2013-08-31

Seller ID: M161132985XZ3

ISBN: 161132985X

Condition: Good

Understanding American Icons: An Introduction to Semiotics

By: Berger, Arthur Asa

Price: $67.82

Publisher: Routledge: 2011-10-31

Seller ID: M1611320380Z3

ISBN: 1611320380

Condition: Good

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Author:Asa, Arthur